Time Enough for Love

A friend of mine sent me a pointer to a real nice article about body paint which lead me to this NSFW article. Like the Fremont Solstice Parade, there are a lot of people who would rather sport paint than clothing.

One of my favorite science fiction writers was Robert Heinlein. IIRC, in one of his books, Time Enough for Love, he predicted the use of paint for shirts in the work place. I applaud his vision, but suspect that any company that allowed that fashion would find a lot of personnel issues crop up. Distraction would most like be the least of their worries.

The Sports Illustrated magazine’s now famous Swimsuit edition features body paint swimsuits—it has done that for years now. Sports Illustrated is a North American sports media company with over 3.5 million subscribers. The magazine is read by 23 million adults each week, including over 18 million men. (This picture was part of the 2011 Sports Illustrated swimsuit edition featuring body paint swimsuits.)

It was the first magazine with circulation over one million to win the National Magazine Award for General Excellence twice. Its swimsuit issue, which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars.

The swimsuit issue was invented by Sports Illustrated editor Andre Laguerre to fill the winter months, a typically slow point in the sporting calendar. He asked fashion reporter Jule Campbell to go on a shoot to fill space, including the cover, with a beautiful model. The first issue, released in 1964, entailed a cover featuring Babette March and a five-page layout.

Campbell soon became a powerful figure in modeling and molded the issue into a media phenomenon by featuring “bigger and healthier” California women and printing the names of the models with their photos, beginning a new supermodel era. Who knew men would like a swimsuit magazine? <smile> Actually I read the statistics somewhere that 33% of the people that buy the swimsuit issue are women and Sports Illustrated earns 7% of their annual revenue from this single issue.

About Gandalfe

Just an itinerant saxophonist trying to find life between the changes. I have retired from the Corps of Engineers and Microsoft. I am an admin on the Woodwind Forum, run the Seattle Solid GOLD Big Band (formerly the Microsoft Jumpin' Jive Orchestra) a GOLD sax quartet, and enjoy time with family and friends.
This entry was posted in Entertainment, Health and wellness, Man stuff, Sun bathing, YouTube and tagged , , , , , , . Bookmark the permalink.

2 Responses to Time Enough for Love

  1. Great pics! (I didn’t know that SI’s swimsuit issue had been around that long.) And it doesn’t surprise me that women buy it, too.

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