I was watching CBS Sunday Morning again and as I like to say with dawglie at my feet and a cuppa joe in my hand. When An eye-opening web-based eyewear retailer came on I called Suzy away from the wedding dress (for Josie) that she was finishing up. My fav quote was,
“Why should glasses cost more than an iPhone?”
Click on picture to play video.
“The secret to the company’s success is quite simple: Its web-based sales approach allows Warby Parker to cut out the middleman. According to Gilboa, that’s not the case for the company’s brick-and-mortar competitors: “What most consumers don’t realize is that they see 30 different brands of glasses; they don’t realize that all those 30 brands are owned by the same company, and were probably made in the same factory.
“These guys are literally marking glasses up between ten and 20 times what it costs to manufacture,” said Gilboa.”