Alltop’s Holy Kaw! The Hidden Costs of College

Taken from Holy Kaw! on the Alltop site:Print I found this very interesting because the costs they attribute are also pulled from costs that you accrue no matter what you are doing. So why is coffee added to the cost of education if it is part of the overhead. Same could be said for clothing, entertainment, alcohol, travel, …

Read the small print! Many college students are racking up credit card debt too.

Creds to Guy Kawasaki who pointed to this fine graphic and then we all see his book advertised at the top of the page. His book is Enchantment, the Art of Changing Hearts, Minds, and Actions. Kirkus Reviews sez of this book:

Apple’s former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur’s entrepreneur is back with his 10th book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he’s talking about wardrobe choice or tips for effective swearing.

The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author’s suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world.

Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques—while it’s not original, it’s effective. The author’s trademark light and airy style is on display, but it’s his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America’s most influential and, yes, enchanting entrepreneurs.

I do recommend following Guy on Twitter too!

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About Gandalfe

Just an itinerant saxophonist trying to find life between the changes. I have retired from the Corps of Engineers and Microsoft. I am an admin on the Woodwind Forum, run the Microsoft Jumpin' Jive Orchestra, and enjoy time with family and friends.
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