Shaming Americans into Caring about Energy Consumption

How many of you have checked your email today? How about finances? Today, this hour, this month? How many of you know what your energy usage is this week?

TED Video by Alex Laskey: How behavioral science can lower your energy bill

Energy

What’s a proven way to lower your energy costs? Would you believe: learning what your neighbor pays. Alex Laskey shows how a quirk of human behavior can make us all better, wiser energy users, with lower bills to prove it.

Alex Laskey helps power companies to help their customers cut down — using data analysis, marketing and a pinch of psychology. Full bio »

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About Gandalfe

Just an itinerant jazz saxophonist trying to find life between the changes. I have retired from the Corps of Engineers and Microsoft. I am an admin on the Woodwind Forum, run the Microsoft Jumpin' Jive Orchestra, and enjoy time with family and friends.
This entry was posted in Ecology, Technology, TED, Video and tagged , , . Bookmark the permalink.

One Response to Shaming Americans into Caring about Energy Consumption

  1. Pingback: How behavioral science can lower your energy bill | Psychology Videos

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